Inner Communications: Planning the Plan
Many companies concentrate on communicating with their audiences that are external; segmenting markets, studying, developing messages and tactics. This same attention and focus should be turned inside to make an internal communications plan. Successful internal communication preparation enables big and small organizations to produce a procedure for information distribution as a means of addressing organizational problems. Before internal communications planning can start some fundamental questions must be answered.
— What Is the state of the company? Inquire questions. Do some research. How’s your company doing? What do your employees think about the business? Some may be surprised by how much employees care and desire to make their workplaces better. You may even uncover some tough truths or perceptions. These details can help how they can be communicated and lay a foundation for what messages are communicated.
— What do we need to be when we grow-up? This really is where a business can define the culture they want to represent the future of the business. Most firms have an outside mission statement. Why not have an internal mission Communication in the workplace statement? The statement might concentrate on customer service, continuous learning, striving not only to be the largest company in the marketplace with the most sales, but to function as the best business using the maximum satisfaction ratings, or quality.
— Where are we going, and what is the improvement? As goals are accomplished or priorities change internal communicating objectives should be measurable, and will change over time. For instance, the fiscal situation of a firm might be its biggest concern. One aim may be to reduce spending by 10%. How can everyone help decrease spending? This backed up by management behavior, ought to be communicated through multiple channels, multiple times, and then measured, and advance reported to staff.
— How can we best communicate our messages to staff? Strategies or internal communication channels include: supervisor to employee, employee to employee, small meetings, large meetings, personal letter or memo, video, email, bulletin board, specific occasion, and newsletter. A number of studies show this list to be in order of most powerful. However, this can be contingent on the individual organization. Not effectively, although some firms may make use of them all. As the saying goes, “content is king.” One of the worst things a business can do is discuss a whole lot, although not really say anything at all.
With an effective internal communications strategy in place a company will likely be able build knowledge of firm goals, to address staff concerns, and ease change initiatives. By answering a few basic questions companies make an organization greater compared to the total of its own parts and actually can begin communicating more effectively with team members.