Call Tracking enables you to monitor calls from your website and know precisely what marketing activity brought them there; whether it was from a different website, Google or your own paid search campaign.
So no more will you have to figure how your caller has found you.
Why you need Call Tracking
Telephone monitoring is a vital tool for any company that spends money on advertising across multiple channels. Customers with AdWords possess an intrinsic need to monitor the calls that are relevant to their keywords, in order to comprehend which keywords provide call conversions. Call Conversions With no visibility of call conversions, it’s simply not possible to work out if your investment in the keywords in your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most customers are searching to monitor not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, as it allows you to realize your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business enterprise.